Ads during the big game disappoint
Superbowl supplies "under par" for those watching only for the commercials
Jennifer Duenk
Issue date: 2/15/07 Section: Opinions
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This year, many people were disappointed by the Super Bowl commercials. Not many were up to people's expectations.
Many smart ad agencies stuck to the ever popular idea that people like to see animals. Taco bell had their talking lions, Budweiser had their crabs and fake Dalmatian, and blockbuster had their pet store buddies. Those are commercials you come to expect and like, but they really weren't that different or mind blowing.
In order to have an advertisement play during the Super Bowl, it costs about 2.6 million dollars. I personally think that only a few were worth that much. The Sierra Mist beard comb over, the many great bud light ads, and the Doritos crash commercial were some of my personal favorites.
The one that I rated as the most original and attention capturing was the Snickers bar commercial. As soon as it was over I knew that it was going to be big. It was definitely controversial, but I liked it. I thought it was hilarious. But, of course, someone out there can't take a joke and took the commercial way too seriously.
For those of you who don't remember or even worse, didn't see the commercial, it went like this: two male auto mechanics accidentally touch tongues while eating the same candy bar. Then they rip out some of their chest hair to do something "manly." One of the alternate endings on the Snickers Web site showed the men attacking each other.
Gay rights groups claim that the commercial was homophobic. I thought that it was really great to see a homosexual kiss on national television. I thought that it was a huge step but closed minded-drama-starting activists had it pulled. Not only did the commercial get pulled from television, it got pulled from the Snickers Web site as well.
The ad was not meant to be offensive. Damn it people, let's get a sense of humor!
This commercial was the only one that had that extra edginess that we all crave and the whole reason that we watch the commercials in the first place.
My congratulations goes out to Budweiser, the king of beers, and their many cute, funny, yet non envelope pushing advertisements.
Coca-Cola had some alright ads as well. They were fun and uplifting, but nothing mind blowing.
To view many of the Super Bowl commercials, visit superbowl-ads.com
I want to say that there will be better ones next year, but with everyone being so afraid of offending someone, I doubt that there will be. It takes risks to do something memorable. Commercials are supposed to be memorable.
Many smart ad agencies stuck to the ever popular idea that people like to see animals. Taco bell had their talking lions, Budweiser had their crabs and fake Dalmatian, and blockbuster had their pet store buddies. Those are commercials you come to expect and like, but they really weren't that different or mind blowing.
In order to have an advertisement play during the Super Bowl, it costs about 2.6 million dollars. I personally think that only a few were worth that much. The Sierra Mist beard comb over, the many great bud light ads, and the Doritos crash commercial were some of my personal favorites.
The one that I rated as the most original and attention capturing was the Snickers bar commercial. As soon as it was over I knew that it was going to be big. It was definitely controversial, but I liked it. I thought it was hilarious. But, of course, someone out there can't take a joke and took the commercial way too seriously.
For those of you who don't remember or even worse, didn't see the commercial, it went like this: two male auto mechanics accidentally touch tongues while eating the same candy bar. Then they rip out some of their chest hair to do something "manly." One of the alternate endings on the Snickers Web site showed the men attacking each other.
Gay rights groups claim that the commercial was homophobic. I thought that it was really great to see a homosexual kiss on national television. I thought that it was a huge step but closed minded-drama-starting activists had it pulled. Not only did the commercial get pulled from television, it got pulled from the Snickers Web site as well.
The ad was not meant to be offensive. Damn it people, let's get a sense of humor!
This commercial was the only one that had that extra edginess that we all crave and the whole reason that we watch the commercials in the first place.
My congratulations goes out to Budweiser, the king of beers, and their many cute, funny, yet non envelope pushing advertisements.
Coca-Cola had some alright ads as well. They were fun and uplifting, but nothing mind blowing.
To view many of the Super Bowl commercials, visit superbowl-ads.com
I want to say that there will be better ones next year, but with everyone being so afraid of offending someone, I doubt that there will be. It takes risks to do something memorable. Commercials are supposed to be memorable.
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